BeautyPlus

BeautyPlus

About BeautyPlus AI

BeautyPlus is an AI photo and video editor developed by Pixocial Technology (Singapore) Pte. Ltd. The main focus of the tool is improving portraits and selfies with neural networks. The app automatically retouches skin, upscales images and improves detail, lets you change backgrounds, remove objects, and apply filters. BeautyPlus can also generate anime-style avatars and restore old photos.

The tool is available as a web service and mobile apps for iOS and Android. The web version has around 75 million monthly visits. BeautyPlus offers a free version with basic functionality and a paid subscription for advanced features.

BeautyPlus Specifications

Characteristic	Value
Tool type	AI photo and video editor
Categories	Image editing, Photo enhancement, Avatar generation, AI mobile apps, Photo restoration
Platforms	Web (browser), iOS, Android
Developer	Pixocial Technology (Singapore) Pte. Ltd.
Free plan	Yes (limited functionality)
Premium version	Yes (BeautyPlus Premium)
Interface languages	Russian, English, and 30 more languages
Rating	4.5
Editorial rating	8.7 out of 10
Monthly visits	75M (web)
Date added to catalog	November 7, 2025

Who is BeautyPlus for?

Selfie enthusiasts and casual users

BeautyPlus is aimed at a mass audience that wants to quickly improve their photos without professional skills. The tool is suitable for everyday photo editing, creating social media content, and quickly cleaning up skin imperfections.

Influencers and beauty bloggers

For content creators, BeautyPlus offers a wide set of AI retouching tools, filters, and special effects that make it easy to produce quality portraits for publication. The tool supports integration with Instagram and TikTok, simplifying the publishing process.

Photographers

Despite its simplicity, BeautyPlus can also be useful for photographers who need fast preliminary portrait retouching, batch photo enhancement, and collage creation.

How to use BeautyPlus?

Via the mobile app

Download and install BeautyPlus from the App Store or Google Play. Open the app, take a selfie or choose a photo from your gallery. Use the retouching tools — skin smoothing, eye brightening, teeth whitening, and makeup application. Apply filters, stickers, and special effects. Save the edited photo and share it on social media.

Via the web version

Go to beautyplus.com, select the function you need — filters, retouching, background removal, makeup, effects, or collage creation. Upload an image and start editing. The web version is convenient for processing large numbers of photos on a bigger screen.

Specialized features

To use the age detection feature (BeautyPlus Age Guesser), simply upload an image and the neural network will analyze facial features and provide an age estimate. To improve image quality with the AI Image Enhancer, drag and drop files into the browser window — the system will apply optimal settings automatically.

Key Features of BeautyPlus

Portrait retouching and enhancement

BeautyPlus automatically enhances portraits in 3 seconds. Tools include skin smoothing, eye brightening, teeth whitening, and makeup effects. According to the developer, skin retouching accuracy reaches 98%. The app also lets you adjust facial features in photos and videos.

Filters and creative effects

The tool offers more than 400 themed filters that are updated every 7 days. Stickers, special effects, and support for 300 fonts are available. BeautyPlus also supports collages of up to 10 photos and anime-style avatar generation.

Background and object editing

Users can remove and replace backgrounds based on text descriptions, as well as remove unwanted objects from photos with one tap. These features work in both the web version and the mobile app.

Video editing

BeautyPlus supports video processing — adding filters, effects, and music. It can also generate 3D videos from photos.

Old photo restoration

The app can restore old photos: upscale resolution, restore color by up to 95%, remove blur, and enhance detail.

Batch processing

The service supports batch processing of up to 50 images at once, which is convenient for working with large photo collections.

BeautyPlus Advantages

Ease of use

BeautyPlus has an intuitive interface that doesn't require professional skills. Smart auto-correction makes skin look more vibrant, removes blemishes and unevenness, while keeping the face recognizable. Processing takes seconds, even for multiple photos at once.

Multi-functionality

One app combines tools for retouching, filtering, background replacement, collage creation, and video editing. Users don't need to switch between different services. Creative AI filters are available for unique artistic effects.

Cross-platform availability

BeautyPlus is available on web, iOS, and Android, letting you edit photos on both your phone and your computer. The app supports Russian, English, and 30 more languages.

Popularity and trust

A large active user base (75 million monthly visits to the web version) confirms the service's popularity. The app is updated regularly.

BeautyPlus Disadvantages

Processing quality

With excessive use of filters and retouching features, the result may look unnatural — the face becomes almost "perfect," which is sometimes perceived as over-processing. Lighting, camera angle, smile, makeup, and filters can affect the accuracy of age estimation. Neural networks tend to make bigger mistakes on children's photos.

Free version limitations

Many advanced features are only available with a paid subscription. Some extended capabilities become unavailable after the 7-day free trial ends.

Transparency and privacy

There is no open source code. There is not enough information about data processing policies and the transparency of AI algorithms. Constantly "improving" yourself with AI can negatively affect self-esteem, especially among teenagers.

What problems does BeautyPlus solve?

Better selfies and portraits

BeautyPlus upgrades selfies to professional-looking shots, removes pimples, skin blemishes, and other imperfections without changing the original face beyond recognition.

Creating content for social media

The tool helps quickly prepare photos and videos for publication, create memes, avatars, and collages. Anime-style avatar generation provides an extra creative option.

Restoring old photos

The restoration feature increases the resolution and quality of old photos, brings back color, and makes archive images brighter and clearer.

Automatic image correction

BeautyPlus automatically corrects color balance, contrast, and sharpness, and removes blur — useful for batch photo processing.

Age estimation from photos

The specialized BeautyPlus Age Guesser analyzes facial features and gives an approximate age estimate — suitable for quick checks of portraits and selfies.

BeautyPlus Pricing

Free plan

Basic photo and video processing features are available for free. Users can use essential filters, retouching, and some effects, but with limitations. A 7-day free trial is available for the mobile app without requiring a bank card.

Premium subscription

Prices vary by region and selected plan. According to sources, possible options include:

• Standard: monthly subscription (pricing varies by region) — provides advanced photo and video tools and removes watermarks
• Premium: monthly subscription (pricing varies by region) — unlocks more than 20 additional features, premium filters, exclusive content, and priority support
• Annual plan: billed yearly (pricing varies by region)

For exact current pricing, it is recommended to check the official website beautyplus.com. No lifetime license is offered.

BeautyPlus Terms of Use

Registration is not required when using the web version, but for the mobile app you need to download it from an app store and provide permission to access the device's camera and storage. Some advanced features become paid after the free trial period ends.

A BeautyPlus Premium subscription automatically renews unless the user cancels it before the end of the current period. To cancel, users need to go to their account settings in the App Store or Google Play.

The app complies with standard privacy policies, but detailed information about specific user data processing terms is not fully disclosed. No age restriction for using the app is specified, but the constant "enhancement" of appearance may negatively affect teenagers' self-esteem.

BeautyPlus Availability

Platforms

BeautyPlus is available on three platforms: web browser (beauty